Apple’s sales in 2023 held steady, benefiting from robust performance in emerging markets like India, the Middle East, and Africa, according to Counterpoint Research. India, in particular, emerged as the fifth-largest smartphone market, with over 10 million iPhone unit sales in a single year. The iPhone 14 series was the best-selling smartphone of 2023, with the iPhone 15 series also performing well. Apple secured the top seven positions in the global list of best-selling smartphones for the first time. The combined market share of the top 10 smartphones reached a record 20% in 2023.