Hero MotoCorp, India’s largest two-wheeler manufacturer, achieved its highest-ever festive sales, surpassing 14 lakh units during the 32-day festive period. The two-wheeler industry, facing challenges such as rising prices and reduced disposable income, exhibited signs of revival. Overall two-wheeler sales during the festive period are estimated to have reached around 30 lakh units. Hero MotoCorp experienced a 19% YoY growth, with robust demand in rural markets and steady urban retail off-take. The positive trend in the two-wheeler sector during Diwali reflects festive cheer and increased rural demand, indicating a potential industry resurgence.