Paytm E-commerce has officially changed its name to Pai Platforms and simultaneously acquired Bitsila, a seller platform on the Open Network for Digital Commerce (ONDC). The rebranding and acquisition were approved by the Registrar of Companies on February 8. Pai Platforms, backed by Elevation Capital, Vijay Shekhar Sharma, Softbank, and eBay, aims to strengthen its position in the online retail business. Bitsila, one of the top ONDC seller platforms, provides omnichannel and hyperlocal commerce capabilities, managing over 600 million product categories across 10,000 stores in 30 cities.
Paytm E-commerce Rebrands to Pai Platforms, Acquires ONDC Seller Platform Bitsila
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