Tata Passenger Electric Mobility, a subsidiary of Tata Motors, has revealed its new brand identity, “TATA.ev,” as part of its preparations to launch ten new battery electric vehicles by 2026. With a strong demand for electric vehicles and a growing product range, the brand aims to offer a unique experience across all customer touchpoints, including branding, products, and ownership. The rebranding signifies Tata’s commitment to accelerating the adoption of clean energy mobility solutions, as it holds a significant market share of over 70% in the four-wheeler EV segment. The initiative focuses on sustainability, community, and technology to drive positive change in the automotive industry.